Adidas Yeezys by Kanye West
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Popularity
Yeezys are a very popular sneaker. A lot of celebrities wear the from A-list stars to rappers, singers, athletes, and the list goes on. This gives the image of the shoes a boost because a lot of fans want to dress like the stars they idolize. Also, with celebrities wearing them, it gives them a reputation that they’re expensive and you have to have money to buy them.
A huge reason they’re popular is because of the resell value. Yeezys can sometimes sell for $1,000.00s more than you initially pay for them. That’s a great investment.
Cost
The Name
Why are they called Yeezys? Yeezy is derived from Jesus, West began using the nickname to position himself as a ‘God’ of rap. West has often stated that he believes he is a God, and has at times compared himself to Jesus