It is great to see Japanese automaker Mazda keeping a secret then dropping it where no one would suspect it. The new Shinari concept car unveiled to media in a private press event held in Milan. Mazda has indicated the new direction for the styling is themed ” Kodo” which means Soul of Motion in Japanese. Expect to see new Mazda models to abide this new theme and if the Shinari is a taste of what will come in the future, it could be exciting to follow Mazda’s movements in the near future. via: WCF
It is great to see Japanese automaker Mazda keeping a secret then dropping it where no one would suspect it. The new Shinari concept car unveiled to media in a private press event held in Milan. Mazda has indicated the new direction for the styling is themed ” Kodo” which means Soul of Motion in Japanese. Expect to see new Mazda models to abide this new theme and if the Shinari is a taste of what will come in the future, it could be exciting to follow Mazda’s movements in the near future. via: WCF
It is great to see Japanese automaker Mazda keeping a secret then dropping it where no one would suspect it. The new Shinari concept car unveiled to media in a private press event held in Milan. Mazda has indicated the new direction for the styling is themed ” Kodo” which means Soul of Motion in Japanese. Expect to see new Mazda models to abide this new theme and if the Shinari is a taste of what will come in the future, it could be exciting to follow Mazda’s movements in the near future. via: WCF
Known for some interesting venues to showcase his seasonal collections Thom Browne’s Moncler Gamme Bleu Men’s 2011 spring RTW collection took to Milan’s historic Velodromo Vigorelli football stadium. Incorporating a bike-theme to the collection, the Moncler Gamme Bleu collection once again added a much appreciated casual aesthetic with some true sports-inspired pieces.
Here we get a look into the recent exhibition by pioneer European graffiti artists ZEDZ and RENDO, titled XYZ Floating Structures. The show opened earlier in the month at The Don Gallery in Milan, providing viewers and fans alike a closer look into the iconic artwork from both well-known creatives. Shown below are images of the exhibition, which features a great selection of paintings and sculptures following a 3D style. For those interested, XYZ Floating Structures runs through September 16th, 2010. See more at XYZ Floating Structures Exhibition Recap
Yes, there are the man you have been cheering for (or against) since 2010 FIFA World Cup kicked off last weekend, but these are also the men some love to hate, and renowned photographer Annie Leibovitz along with Vanity Fair showed us exactly why in its latest “Playing For The World” spread. In this photo shoot, Leibovitz has traveled to Brooklyn, Milan, Madrid and London to photograph some of soccer’s hottest and brightest stars in their most essential colors, covering the most essential bits, and almost nothing else.
Sports participation has been at the top of the agenda for Nike Sportswear the last few months ranging from stickball to football as trackbike football joins the mix in this latest Swiss event titled Nike Trackbike Football (NTF2010). The event included a handful of European-based participants from Milan, Paris, Bern and ZĂĽrich. The list of players can be seen here.
Tied Together is an epic journey from Nike, in response to a global health crisis. Both Nike and the (RED) initiative invited people from participating cities to lace up and move through the streets of London, New York, Milan, Berlin and Paris, to help eliminates AIDS in Africa. Nike 1948, part of Nike Stadiums, has put out an exhibition showcasing works from select creatives, including the likes of Tokyo Fixed Gear, Wieden + Kennedy, Better Never Than Late, Palace and GETME! The works are on display now via Nike 1948, so if you’re in town, be sure to check it out!
It is no secret that Italians love playing foosball. As most people know the game is usually played with 2 vs. 2. Well, at the recently opened Nike Stadium Milan now you can play it 11 vs. 11! The stadium doors opened with an amazing foosball table like no other, would you expect anything less form Nike? I think not. Now visitors can play the game with all your favorite National Teams, each with custom knit jerseys, and fully outfitted with Nike gear. Have a go if you’re in the area! See more at Nike Stadium Milan: 11 vs 11 Table Football
Nike Stadiums goes in-depth with the creative mastermind behind the Heroes of Speed animations, Danijel Zezelj. The interview talks about the process in choosing the subjects for the Heroes of Speed which is based off the favorite goals of the players involved. As well Zezelj talks about the methods in creating the animations and the large scale paintings he did for Nike Stadium Milan.
Nike and (RED) come together once again to organize their the upcoming AIDS/HIV awareness promoting event titled TIED TOGETHER. Last year saw the debut of the Nike (PRODUCT) RED shoe laces, as the TIED TOGETHER event features a non-stop 120 hour race with 24 different ambassadors on board to participate. The cities involved include New York City, London, Milan, Berlin and Paris. For more information and for details about RSVPing to participate in the last hour of the event, head over to the TIED TOGETHER 2010 website.
The original True City app by Nike Sportswear shared some little-known insight and alternative styles about six different cities, basically the places you had to hear about through the grapevine or because you “know a guy” before the internet made everything public knowledge. And even more convenient, True City uses the iPhone’s geo-locating service to map locations out for you. And now True City will add Madrid to that list of cities, which already includes London, Berlin, Milan, Amsterdam, Barcelona and Paris. Check out the video to figure out what the hell I’m talking about.
Milan concept store 10 Corso Como continues to work with footwear brand Superga. Now that the summer is here (at least for most people), the classic Superag low top canvas sneaker is a great addition to the wardrobe. 10 Corso Como gave the sneaker a dot design. It comes in white/black and in white/pink with the matching dust bag.
It is said, coloration has an effect on a person’s core body temperature. The complexity of the hue correlates with the increase in degrees. If so, then this must be the best antidote for these scorching summer days – a simple collaboration between LACOSTE and Italian premium retailer, 10 Corso Como. Embroidered on the all-white premium leather upper, a designed label of “the crocodile” and flowers, expressed a mellow tone. Not far from LACOSTE’s lifestyle-performance theme, the petite yellow flowers are semblances of tennis ball, homage to the great Rene Lacoste. Available in limited quantity and exclusive to 10 Corso Como retail location in Milan.
