Bandana Fever

Last night, Jordan Brand, a division of NIKE, Inc., unveiled its latest chapter of the “Become Legendary” national brand campaign, entitled “Nightmares Never Sleep” starring Team Jordan and All-Star athlete Dwyane Wade.

“Nightmares Never Sleep” headlines an integrated marketing campaign debuting the AIR JORDAN 2010 worn by Dwyane Wade in the ad. The television spot takes viewers to another world view of a basketball player’s “nightmares” when dealing with the unstoppable, All-Star Dwyane Wade on-court during an intense basketball game. Wade will be the first Team Jordan athlete to debut the AIR JORDAN 2010 on-court during this year’s All-Star weekend.

“We chose the ‘Nightmares Never Sleep’ spot to debut the AIR JORDAN 2010 and to show how unstoppable Dwyane Wade is as a basketball player,” said Sean Tresvant, Marketing Director for Jordan Brand. “The ad also continues the Brand’s celebration of the 25th anniversary of the AIR JORDAN basketball shoe.”

Created by W&K New York, “Nightmares Never Sleep” will air today on major networks including ESPN, TNT, ABC, and in cinemas nationwide.  Print ads will also be featured in Antenna, RISE, Slam, XXL, Dime, Bounce and Sole Collector in upcoming January-March issues.

The integrated ad campaign will also be fully complemented with a digital presence, created by Blast Radius, for www.Jumpman23.com, as well as in-store retail marketing and consumer events throughout 2010.

Last night, Jordan Brand, a division of NIKE, Inc., unveiled its latest chapter of the “Become Legendary” national brand campaign, entitled “Nightmares Never Sleep” starring Team Jordan and All-Star athlete Dwyane Wade.

“Nightmares Never Sleep” headlines an integrated marketing campaign debuting the AIR JORDAN 2010 worn by Dwyane Wade in the ad. The television spot takes viewers to another world view of a basketball player’s “nightmares” when dealing with the unstoppable, All-Star Dwyane Wade on-court during an intense basketball game. Wade will be the first Team Jordan athlete to debut the AIR JORDAN 2010 on-court during this year’s All-Star weekend.

“We chose the ‘Nightmares Never Sleep’ spot to debut the AIR JORDAN 2010 and to show how unstoppable Dwyane Wade is as a basketball player,” said Sean Tresvant, Marketing Director for Jordan Brand. “The ad also continues the Brand’s celebration of the 25th anniversary of the AIR JORDAN basketball shoe.”

Created by W&K New York, “Nightmares Never Sleep” will air today on major networks including ESPN, TNT, ABC, and in cinemas nationwide.  Print ads will also be featured in Antenna, RISE, Slam, XXL, Dime, Bounce and Sole Collector in upcoming January-March issues.

The integrated ad campaign will also be fully complemented with a digital presence, created by Blast Radius, for www.Jumpman23.com, as well as in-store retail marketing and consumer events throughout 2010.

The national ad campaign “SLAP” stars Team Jordan athletes Carmelo Anthony, Derek Jeter, Dwyane Wade, and Chris Paul featuring the players’ journey to team building and success.

Today, Jordan Brand, a division of NIKE, Inc. (NYSE:NKE), unveiled its latest chapter of the “Become Legendary” a national brand campaign, entitled “SLAP.” This campaign shows today’s youth how important team-work is in the game of an athlete’s life.

“SLAP” headlines a national television ad campaign that is supported by an integrated marketing campaign starring Team Jordan athletes Carmelo Anthony, Derek Jeter, Dwyane Wade, and Chris Paul. The ad takes viewers through a series of quick visual cuts and invigorating audio on the players’ journey to team building and success, from the pain and frustration pushing each other to the limit, to the elation and satisfaction that comes with making it out on the other side.

“We chose the ‘SLAP’ ad to kick off the third season of the ‘Become Legendary’ campaign which embodies what our Brand represents,” said Sean Tresvant, Marketing Director of Jordan Brand. “The concept references Michael Jordan’s legacy of team leadership and features a roster of Team Jordan athletes carrying on his gift in the game today.”

“SLAP” will air on major networks including ESPN, TNT, FOX, and cinemas across the US beginning Sunday, October 25. Subsequent spots meant to connect with consumers on what it takes to ‘Become Legendary’ will air during seasonal sporting events including All-Star Weekend.

The integrated campaign is fully complemented with digital presence on www.Jumpman23.com, in-store retail marketing, and community, consumer and celebrity events throughout 2010.

About Jordan Brand

A division of NIKE, Inc., Jordan Brand is a premium brand of footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The Jordan Brand made its debut in 1997 and has grown into a complete collection of performance and lifestyle products. The Jordan Brand remains active in the community by donating a portion of its proceeds to Jordan Fundamentals, an education grants program for teachers.

For more information on Jordan Brand, visit www.Jumpman23.com.

Nike Pro Combat is the feature product in “Alter Ego”, a television commercial featuring Minnesota Vikings running back Adrian Peterson

Nike (NYSE: NKE) today introduced a comprehensive campaign featuring NFL All-Pro players Adrian Peterson, Brian Urlacher, Justin Tuck and Steven Jackson. The campaign, entitled “Prepare for Combat,” features out-of-home marketing, print, online and broadcast content of some of the game’s top players while highlighting Nike’s innovative padding system called Nike Pro Combat.

Nike Pro Combat is a lightweight, breathable padded protective base layer ergonomically designed to provide sport-specific protection to athletes without restricting flexibility. Introduced in competition at the end of the ’08-’09 college football season by a number of teams competing in Bowl games, Nike Pro Combat is currently available at retail.

Nike Pro Combat is the feature product in “Alter Ego”, a television commercial featuring Minnesota Vikings running back Adrian Peterson. The spot, directed by David Fincher, will begin airing during Thursday night’s nationally televised (NBC) NFL season opening clash matching the Tennessee Titans against the host Pittsburgh Steelers. The ad will run through several weeks on major networks and cable channels including ESPN, ABC, Fox, NBC, NFL Network, MTV and BET.

Peterson’s dynamic talents and powerful on-field persona are portrayed in “Alter Ego”, but it’s the image of last season’s NFL’s rushing leader sitting on front of his locker at game’s end that provide the title for the ad. A 3-D overlay treatment of the distinctive Nike Pro Combat deflex pattern on Peterson’s skin is symbolic of an implied transformational experience for athletes who wear the product, and creates a visually compelling closing to the ad.

“This is an exciting time in the sports calendar, the kick-off of the football season,” said Ken Dice, Nike’s Vice President, North America Marketing. “The campaign captures the energy, power and speed of football. We put a spotlight on our new Nike Pro Combat protective gear which can help athletes on all levels become a more dominating force on the field.”

In advance of the television commercial, which was produced in cooperation with Portland, Ore.-based advertising agency Wieden+Kennedy, Nike launched print ads featuring Peterson, Urlacher, Tuck, and Jackson. The print ads feature each athlete individually posed wearing the Nike Pro Combat Deflex Short along with the tag line “Victory Won’t Come Find You. You Must Seize It.” Nike will also unveil several billboards featuring Peterson, Urlacher and Tuck in Los Angeles, Minneapolis, New York and Chicago.

To coincide with the launch of its “Prepare For Combat” campaign, Nike will also launch COUNTDOWN2COMBAT on www.nikefootball.com. COUNTDOWN2COMBAT is a digital feature that provides high school football players with fresh content daily such as tips and motivational videos, Nike gear spotlights, wake-up calls from Nike football athletes; as well as free music downloads. COUNTDOWN2COMBAT was produced in cooperation with R/GA.

To pump up athletes before the game, Nike partnered with Island Def Jam, Universal Motown, and Interscope Records to remix some of today’s biggest hip-hop tracks with Nike’s elite NFL players to create Game Day Remixes. Every Thursday, the songs will be available for limited download on www.nikefootball.com and for purchase on iTunes. Songs include “Always Strapped (Nike Sport Remix)” featuring Birdman, Lil Wayne and Adrian Peterson, and “Ain’t I (Nike Sport Remix)” featuring Yung LA, T.I., Yung Dro and Detroit Lions wide receiver Calvin Johnson.