Nike Sportswear had previously opened up an NSW shop inside Head Porter Plus in Tokyo’s Shibuya district. The store carried select collaborations and pieces from the NSW line. Last week, the store refreshed and reopened with the help of architect Nobuo Araki, who had also designed stores for brands such as SOPH. and Base Control. The new space is clean, bright, and retains a minimal look to draw attention to its products. Check out images of the store and a recap of the re-opening last Friday!

Read the rest of: NSW at Head Porter Plus | Re-opening

© Emily for Freshness Mag, 2010. | Permalink | No comment | Add to del.icio.us
Post tags: HEAD PORTER Plus, Nike Sportswear, NSW

Nike Sportswear had previously opened up an NSW shop inside Head Porter Plus in Tokyo’s Shibuya district. The store carried select collaborations and pieces from the NSW line. Last week, the store refreshed and reopened with the help of architect Nobuo Araki, who had also designed stores for brands such as SOPH. and Base Control. The new space is clean, bright, and retains a minimal look to draw attention to its products. Check out images of the store and a recap of the re-opening last Friday!

Read the rest of: NSW at Head Porter Plus | Re-opening

© Emily for Freshness Mag, 2010. | Permalink | No comment | Add to del.icio.us
Post tags: HEAD PORTER Plus, Nike Sportswear, NSW

Nike Sportswear had previously opened up an NSW shop inside Head Porter Plus in Tokyo’s Shibuya district. The store carried select collaborations and pieces from the NSW line. Last week, the store refreshed and reopened with the help of architect Nobuo Araki, who had also designed stores for brands such as SOPH. and Base Control. The new space is clean, bright, and retains a minimal look to draw attention to its products. Check out images of the store and a recap of the re-opening last Friday!

Read the rest of: NSW at Head Porter Plus | Re-opening

© Emily for Freshness Mag, 2010. | Permalink | No comment | Add to del.icio.us
Post tags: HEAD PORTER Plus, Nike Sportswear, NSW

Nike Sportswear had previously opened up an NSW shop inside Head Porter Plus in Tokyo’s Shibuya district. The store carried select collaborations and pieces from the NSW line. Last week, the store refreshed and reopened with the help of architect Nobuo Araki, who had also designed stores for brands such as SOPH. and Base Control. The new space is clean, bright, and retains a minimal look to draw attention to its products. Check out images of the store and a recap of the re-opening last Friday!

Read the rest of: NSW at Head Porter Plus | Re-opening

© Emily for Freshness Mag, 2010. | Permalink | No comment | Add to del.icio.us
Post tags: HEAD PORTER Plus, Nike Sportswear, NSW

Last Friday, living legend Futura was in Mexico taking part in this year’s Chill.and.Go 2 festivities. Teaming up with local masked personality X-Ghetto 666, the two joined forces in a live painting session organized by Nike Sportswear. Each utilizing their own signature style, a blacked-out bus served as the canvas. For a better look at the finished product, check the images below.

See more at Futura x X-Ghetto 666 Chill.and.Go 2 Exhibition

© extremeugene for Hypebeast, 2010. | Permalink | No comment | Add to del.icio.us
Post tags: Futura

Last Friday, living legend Futura was in Mexico taking part in this year’s Chill.and.Go 2 festivities. Teaming up with local masked personality X-Ghetto 666, the two joined forces in a live painting session organized by Nike Sportswear. Each utilizing their own signature style, a blacked-out bus served as the canvas. For a better look at the finished product, check the images below.

See more at Futura x X-Ghetto 666 Chill.and.Go 2 Exhibition

© extremeugene for Hypebeast, 2010. | Permalink | 5 comments | Add to del.icio.us
Post tags: Art, Futura, Nike, Nike Sportswear, X-Ghetto 666

As part of the debut of their 2010 Fall campaign, New York-based brand Mishka held a release party last Friday at The Echoplex in Los Angeles. After hosting a party for their store opening in Southern California this past February, Mishka decided to treat their West Coast supporters with another event that featured performances from Pictureplane, Blessure Grave, and several other artists and DJs. Photos from the event were captured by Caesar Sebastian and Mishka’s Fall 2010 collection is available now at the Mishka online store and their New York and Echo Park locations.

See more at Mishka 2010 Fall Launch Party Recap

© Staff for Hypebeast, 2010. | Permalink | No comment | Add to del.icio.us
Post tags: Events, Mishka

Like any hidden romantic alcove, urban legend has it that if a lover whispered at one corner of New York’s Grand Central Terminal. His or her message will reverberate in exactness at another corner at the mammoth transportation hub.

To test that myth, online presence AOL sponsored a free concert last Friday featuring Band of Horses. More than 200 fans packed into the Vanderbilt Hall as Ben Bridwell, Ryan Monroe, Tyler Ramsey, Bill Reynolds, and Creighton Barrett performed the latest from Infinite Arms, the band’s third LP. Airy and tempered, audience gently rocked to the melancholy ballad on lovers’ chance encounters in The Factory to the surreal lyrics of Infinite Arms. Though no one will be certain about the urban legend, Band of Horses certainly facilitated a magical evening to start the weekend.

Read the rest of: Aol. Presents – Band Of Horses @ Grand Central Terminal | Event Recap

© Poe for Freshness Mag, 2010. |
Permalink |
No comment |
Add to del.icio.us

Post catergories: Event Recap, Music

Last Friday, Cassette Playa’s latest celebrations f the brand’s SWATCH collaboration release saw the British brand take over Tokyo’s La Fabrique. The event included the notable inclusion of Cassette Playa brand founder Carri Munden as well as an eclectic mix of fashion-centric partygoers.
See more at Cassette Playa x SWATCH Tokyo Release Party Recap

© Staff for Hypebeast, 2010. | Permalink | No comment |
Add to del.icio.us
Post tags: Accessories, Cassette Playa, Events, Swatch

Last Friday, Nike began a new chapter of its community initiative with the opening of the Bowery Stadium, and jolted the space to life with a little 2010 FIFA World Cup related fanfare. The new space in New York City, in all its black and yellow Brazilian glory (as seen on the Nike Brasil Black Pack) looks a little formidable and clandestine, but it is designed to be a welcoming creative community space for both the public and sports event participants.

On the opening night, the Bowery Stadium (designed by New York and London-based architecture firm, Rafael de Cardenas) not only played host to some of New York’s trendiest crowd, but also an art installation “Order and Progress” which celebrates Brazilian soccer through the lens of New york City community, and a multi-media presentation–”Everything Is Practice”.

Read the rest of: Nike Bowery Stadium Opening

© Emily for Freshness Mag, 2010. | Permalink | No comment | Add to del.icio.us
Post catergories: Event Recap

Originally previewed last week, we now get a look into the opening of Medicom Toy’s FABRICK® EXHIBITION, which officially launched last Friday at Public-Image.3D in Tokyo. The show featured contributions from the likes of Erik Brunetti, Filip Pagowski, Genevieve Gauckler, Herchcovitch, Alexander, Kensei Yabuno Kim Songhe, Krooked and Matt Fury. On display were items such as bags, accessories, art, and various other creative mediums.

Source: Uniforme, Giltn

© L. Ruano for Hypebeast, 2010. | Permalink | No comment | Add to del.icio.us
Post tags: Accessories, Design, Events, Medicom Toy, Toys