Gatorade sent Dwyane Wade to Dick’s Sporting Goods in Chicago to go undercover and help promote the new G Series Pro. Wearing a wig and a name tag with his undercover identity, Wade provided some good old fashioned entertainment. Dwyane surprisingly fooled quite a few customers during the shoot.

Check out the video after the jump.

New York City billed itself as one of the greatest, if not the greatest, city in the world. With that mindset, New Yorkers take pride in having the best of everything, everything except a superstar athlete on the starting lineup of the New York Knicks basketball team. That drought might be over soon as July 1st draws near; the day LeBron James becomes a free agent. To coerce “King James”, New York City created a media blitzkrieg which disseminate through radio, television, billboard, printed matters, Internet, and everything is between. Dubbed C’MON LEBRON and lead by the media savvy NYC Mayor, Michael Bloomberg (who made billions by revolutionize the dissemination of business news), the campaign urges James to come to New York. The massive effort includes a dedicated Facebook page, a Twitter keyword, a downloadable “toolkit” filled with Facebook avatars, print logos, and more. There is a YouTube video with celebrity chef Mario Batali offering James free dinner, for James and 19 of his guests, every 2 weeks at his restaurant. There are also rumors that Dwyane Wade maybe in the running as well….

> C’MON LEBRON
> C’MON LEBRON Facebook Page

Read the rest of: C’MON LEBRON – Official NYC Campaign To Bring LeBron James To NYC

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© Poe for Freshness Mag, 2010. |
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The clever folks over at ESPN have stopped trying to guess where soon-to-be NBA Free Agents LeBron James, Dwyane Wade, Chris Bosh and Co. will end up, so they’ve created a digital slot machine the whole family can enjoy. Check it out out here.

Quick release reminder, the Air Jordan 2010 “W3lcome Home” release date is set for tomorrow, May 8th. The shoe, a colorway created and named for Dwyane Wade, features a white and red upper, a white and black midsole and black inner-lining. It’ll run you at $170 and should be widely available.