Nike Stadium Bowery in New York introduces a new series titled LOCALS as it highlights the hardwork and creativity of certain individuals who helped shape the creative space. First up is Allen Benedikt, founder behind 12oz Prophet and AKA. No stranger to work with Nike, this short video uncovers his mutual respect behind working with Nike as well as the creative process.
Runners today are very different from runners in the past. Back in the day, runners trek through parks for the sole purpose of health and fitness, and thus, everything they don on their rounds are very much performance and only performance oriented. However, runners today are more creative. Running is not only a mean to a better cardiovascular health, but it is also a way to seek psychological sanctuary or creative space. As such, runners today often look beyond function and demand style and innovation in their running gear. In catering to the contemporary runners’ needs, Nike Sportswear has tapped into maharam’s talents once again, after their previous collaborations in 2007 and 2009, to create a collection of running apparel for women. This collection consisting of a varsity jacket, cardigan, hooded top, running jacket, running tights and tee are very graphic driven and combines both maharam’s design aesthetics and Nike’s talent in innovation and creativity.
Overseeing the development and launch of Nike Stadium Paris, LaMJC opened the new creative space this past weekend in Paris. The event much like its fellow Nike Stadium locations worldwide with combine both product and artistic endeavors. The opening was attended but French notables including Pedro “Busy P” Winter.
Danish brand Wood Wood has set up this unique Pop-Up Store at Russian boutique and creative space, Messto. Products on sale until its the store’s closure on May 31 will include selected pieces from its 2010 Spring/Summer Collection. Have a look if you’re in the area!
