1Sep

Exploring the concept behind his New Fabric Of England patterns, iconic graphic designer Peter Saville talks briefly about the idea that inspired it. Featured on the new Umbro England home shirt, you can read more about the graphic at Umbro.com.


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1Sep

Exploring the concept behind his New Fabric Of England patterns, iconic graphic designer Peter Saville talks briefly about the idea that inspired it. Featured on the new Umbro England home shirt, you can read more about the graphic at Umbro.com.


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24Jun

This is a video someone put together of reactions from around the world (mostly the US) to Landon Donovan’s game-winner against Algeria that pushed the US through to the knockout stage. Just watch it, you’ll get chills. Unless you’re Algerian, then it’s just going to be aggravating.

 Landon’s Game-Winner: Reactions ’round the World
 Landon’s Game-Winner: Reactions ’round the World

 Landon’s Game-Winner: Reactions ’round the World

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24Jun

Nike and Wieden+Kennedy continue the Write the Future campaign in the heart of Johannesburg, on one of its tallest structures in fact. Each night the Life Centre skyscraper is illuminated through scads of LED lights, displaying the face of that day’s hero and a relevant headline, both selected by, conceivably, you. To pick the athlete and phrase that will grace the building, simply use the #NikeFuture Twitter hashtag or use the Facebook app. If you’re idea is selected, Nike will send you a photo of the building featuring your picks.

 Video: Write the Future–Write Your Headline
 Video: Write the Future–Write Your Headline

 Video: Write the Future–Write Your Headline

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21Jun

Nike(RED) is continuing their raising of funds and awareness, with the new video envisioning a world without AIDS. International soccer (football) star Didier Drogba stars in the short film. Definitely worth a watch for just about anyone, and it’s only like two minutes out of your life.

 Video: Nike(RED)–A World Without AIDS f. Drogba
 Video: Nike(RED)–A World Without AIDS f. Drogba

 Video: Nike(RED)–A World Without AIDS f. Drogba

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AdiCup 2010 London Recap

21Jun

adicup 2010 london recap 0 adiCup 2010 London Recap

A strong crowd of close a thousand people were on hand for this year’s adiCup London leg. With typical unpredictable weather British weather, the final featured a meeting between the British Fashion Council and Metalheadz United. United ran out winners with a thorough 5-1 thrashing of their opponents with an after-party held at Somerset house. To compliment all the football action was a presentation of the Votary city pack of shoes, bags and kits as well as large-scale shots of the adiCup girls.

Photography: Hypebeast

See more at adiCup 2010 London Recap


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 adiCup 2010 London Recap

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17Jun

QUBIC out of New Zealand got into the festive spirit as they revamped their store to reflect the current participation of their beloved Kiwis at the 2010 World Cup. Earning its first ever point at the World Cup thanks to a last gasp equalizer from Winston Reid in the 93rd minute, the country has much to be proud as a nation of 4 million cheered on. In an installation titled “Flight of the Underdogs”, QUBIC was transformed to feature the Nike Sportswear “True Colors” collection as well as having a two-man foosball tourney in the spirits of the World Cup. Rounding out the project was the creation of a limited run of dog-tags featuring a bulldog to coincide with the “Flight of the Underdogs” theme. For more information and details head over to Frank Liew’s blog.

See more at QUBIC x Nike Sportswear “Flight of the Underdogs”


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 QUBIC x Nike Sportswear “Flight of the Underdogs”

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17Jun

Vivo, Brazil’s largest mobile carrier partner with arguably the greatest football player of all-time, Edson Arantes Do Nascimento or more eloquently known as Pelé in another stunning ad this World Cup year. Pelé is tributed in a video that highlights both his time with the Brazilian National Team and his massive 1283 goal haul. In a video titled 1284 – O último gol do Pelé, Pelé of present day puts on the yellow shirt of Brazil once again in a quest to add one more goal to his tally in a match against arch-rivals, Argentina.


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 1284 – O último gol do Pelé

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16Jun

2010 world cup opening weekend imagery 1 2010 World Cup Opening Weekend Imagery

Attracting even the slightest of football fans, the World Cup makes its commanding presence felt every four years, captivating the sports world and everything surrounding it. With 2010’s version kicking off last week, Boston.com captures the opening moments of this global event through a series of photographs, highlighting the emotional rollercoaster that is the 2010 FIFA World Cup. Enjoy!
See more at 2010 World Cup Opening Weekend Imagery


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 2010 World Cup Opening Weekend Imagery

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16Jun

The artistic duo known as LAPP-PRO pay homage to Nike’s eight sponsored teams at this year’s 2010 World Cup with a stunning display of light painting. Without the help of any digital enhancements, the respective kits of The Netherlands, Slovenia, Serbia, South Korea, Portugal, Australia and USA were all subject to LAPP-PRO’s visual mastery.

See more at LAPP-PRO x Nike National Team Kits


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Video: €Drogba’s Call to Arms”

15Jun

Didier Drogba has found himself a center of attention this week in Johannesburg, with everyone wondering whether he’d be able to play against Portugal in spite his broken arm. (He did.) Well Drogba will try to use his publicity for a good thing during the World Cup as well, continuing his support of Nike(RED) which is intended to put an end to AIDS. A lofty goal to be certain, but every accomplishment starts with a first step.

 Video: “Drogba’s Call to Arms”
 Video: “Drogba’s Call to Arms”

 Video: “Drogba’s Call to Arms”

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15Jun

Brand new video from Nike Soccer here, featuring the moments in the locker room leading up to a match. Nike is just killing it with the World Cup stuff lately, and this is another shining example of how spots should be done. “A Nossa Tribo” translates roughly to “Our Tribe,” by the way.

 Video: “A Nossa Tribo: Ready for Battle.”
 Video: “A Nossa Tribo: Ready for Battle.”

 Video: “A Nossa Tribo: Ready for Battle.”

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14Jun

umbro crest design Umbro Crest Design Competition

Umbro’s World Champions Collection gave seven artists the opportunity to rethink their country’s football crest, and in celebration of those collaborations they are giving designers everywhere the chance to do the same. Umbro’s Crest Designer gives you the tools you need to create your own football crest for your club, your country, your mates, or yourself. Have a go using Umbro’s customizable elements, or create something entirely your own. Log in with Facebook to vote on and share your favorite crests. The five best crests will receive one-of-a-kind football shirts proudly embroidered with their crest, but be sure to pay attention along the way as Umbro will be giving out other prizes throughout this Summer of football. Design yours now here.

Source: designboom


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 Umbro Crest Design Competition

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14Jun

hypebeast adidas adicup 2010 london contest 0 Hypebeast & adidas: adiCup 2010 London Contest

With the New York City, Tokyo, and Berlin legs of this year’s adiCup officially wrapped up, we move on to the next participating city: London. In celebration of this year’s Adicup, we’re teaming up with adidas to give away one London adiCup pack to a lucky reader. The pack will feature collaboration product between adidas No6 & Exit Magazine, including a jersey, sneakers, and tote bag, seen here. Exact locations and dates for adiCup 2010 can be found via the official adiCup Website.

Enter the Hypebeast & adidas: adiCup 2010 London Contest now!


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 Hypebeast & adidas: adiCup 2010 London Contest

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13Jun

Why is Brazil so filthy? Why do they keep winning over and over again? Well, a plethora of reasons, really. Check out what Seleção themselves have to say on the topic.

 Video: Brazilian Soccer–”Born to Play Football”
 Video: Brazilian Soccer–”Born to Play Football”

 Video: Brazilian Soccer–”Born to Play Football”

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13Jun

Franck Ribéry may be a hotbed for criticism at the moment, but in the latest Nike “Write the Future” ad, “Leave the Past Behind,” he brushes it all of, assuring us that the pitch will be his judge.

 Video: “Leave the Past Behind. Write the Future”
 Video: “Leave the Past Behind. Write the Future”

 Video: “Leave the Past Behind. Write the Future”

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10Jun

Nike Write the Future Press Kit

As part of the Nike “Write the Future” ad campaign promoting the World Cup, Wieden+Kennedy put together a beautiful press kit including imagery and text from and about the campaign. The pièce de résistance however, is the set of crayon sculptures hand-carved by artist Diem Chau, each representing a player on a World Cup roster. This is the definition of Art in Advertising. Check out detailed images of each below the cut.

 Nike “Write the Future” Press Kit
 Nike “Write the Future” Press Kit

 Nike “Write the Future” Press Kit

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10Jun

dazed digital soweto soccer style 0 Dazed Digital: Soweto Soccer Style

Young footballers in Soweto, South Africa get to partake in something special with the opening of a world class training facility created by Nike. It boasts state of the arts amenities that include four pitches, a club house decorated with various football team jerseys, athletic apparel, and pictures of football stars who’ve also imparted words of inspiration on the centre’s walls; wisdom that will look to hopefully keep the kids on a positive track and give them something to strive towards. Every year 20,000 kids will have the opportunity to develop and hone their skills here. As well, they will also be granted access to expert training by internationally renowned South African footballers like Eric Tinkler and Shaun Bartlett. The centre also aims to educate young people about HIV/Aids through life skills programmes. As well, a permanent blood testing clinic has been set up at the premises, which follows Nike’s partnership with (RED) through the “Lace Up, Save Lives” campaign. Dazed Digital sat down with Nike Inc’s President and CEO, Mark Parker, about the facility and Nike’s relationship with global communities. The interview in its entirety can be read below.
See more at Dazed Digital: Soweto Soccer Style


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 Dazed Digital: Soweto Soccer Style

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9Jun

>

adidas Football’s World Cup 2010 campaign comes full-circle with the unveiling of its “The Quest” video. Concluding the “Every Team Needs” graphic-novel video series, The Quest features a high-profile roster of footballing superstars making appearances including Zinedine Zidane, Leo Messi of Argentina as “The Spark”, Steven Gerrard of England as “The Power House”, Kaka of Brazil as “The Maestro” and Xavi of Spain as “The General” among others. The Quest also has a further part to it as a special Facebook page allows fans to converge and vote on “Match-ups” each game.


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8Jun

adicup 2010 berlin recap 0 adiCup 2010 Berlin Recap

The German round of the ongoing adiCup was held recently at Wrangelstr, Berlin. After a slice of controversy, ANDREAS MÜHE were declared the winners ahead of 361 WILLEMSBURG and Bar 25 in front of over 1000 people. Perfect weather was enjoyed by all, particularly when the BBQ and drinks were served. Enjoy the photos below!

See more at adiCup 2010 Berlin Recap


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 adiCup 2010 Berlin Recap

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