The new collaboration between local behemoth Levi’s and the New York shopkeepers-cum-coolmakers at Opening Ceremony premiered Feb. 19, and the party at the Union Square Levi’s store certainly showed it. The collection, a Pantone-popping palette of corduroy pants, jackets, shirts and shorts, was on dizzying display on the first floor.
The fashion, design and architecture sets were on the scene, each denizen hoping to score a gift bag. I peeked inside that of pal and interior designer Sally Kuchar, who was sporting one of the jackets in a toothsome curry orange, to find a logo T, a set of postcards from trendy photog Ryan McGinley and (this was my favorite) a little black Kevlar-covered button from S.F. design firm CITIZEN:citizen. Head citizen Philip Wood led a guerrilla marketing campaign before the launch. If you spotted bicycles, parking meters and mannequins around town wrapped a la Jeanne-Claude et Christo in corduroy, that work was Wood’s.
I returned to the Levi’s shop a couple days later to further paw the merchandise. At $150, these slim, straight cords don’t come cheap. But they are made in the U.S.A. and the fit is one of the truer sartorial stovepipes since Honest Abe’s headwear.
I’ll warn you that the pants are unisex, and rode a little high on the waist for me. Perhaps they’re more flattering to the female form.
Recently Converse Skateboarding threw a bash to mark the launch of Anthony Pappalardo’s first signature shoe, the CONS (PRODUCT)RED Pappalardo Pro (check it out here). As a nod to Anthony’s family, who own Pappalardo’s Pizza Cove on Long Island, the event went down at Arturo’s pizza parlour in downtown Manhattan. Also on board was jeweler Gabriel Urist who bronzed two hundred keyring replicas of the shoe as a special gift for friends and family. Check it all out below.
As superstar English football player, David Beckham, is currently on loan to one of the strongest European leagues, A.C. Milan, it seems nothing but appropriate to launch Beckham’s latest collaborative collection with adidas Originals by Originals (ObyO) line designed by UNDFTD’s James Bond in Milan. The Spring/Summer 2010 collection launch was hosted at Milan’s retail/gallery/cafe creative space, 10 Corso Como. The store front was glowing with the adidas Originals logo on the night of the launch, and both Bond and Beckham made due appearances at the launch. Aside from the official availability of the latest adidas ObyO David Beckham designed by James Bond collection, the night also marked the preview of the Fall/Winter 2010 collection. Check out photos and recap the event and anticipate the next launch. By the looks of it, wherever David Beckham is playing, it seems like that’s where the next collection launch would be.
Wearing fur in mass quantity, as Kanye West and girlfriend, Amber Rose, chose to during Paris Fashion Week this month hardly goes unnoticed.
According to PETA, the two are more than out of line for choosing to adorn the fur of innocent animals. In fact, PETA says the two are “sleezy” and “pathetic”.
“The ethical dropout—who horrified voters in PETA’s Worst-Dressed Celebrity competition last year—and his sleazy sidekick,Amber Rose, were snapped by paparazzi strutting around Paris in “the ugliest things,” indeed,” wrote a PETA supporter on its blog The PETA Files. But it doesn’t end there. According to PETA VP Dan Mathews, West can’t seem to help himself when it comes to acting or looking like what says is an “idiot”.
Referencing West’s purported penchant for interrupting award shows or cutting up backstage, Mathews says “Kanye can’t help making himself look like an idiot, whether at an awards show or a fashion show. He and his girlfriend look like pathetic creatures from a shabby roadside zoo.”
West has not apologized for donning the above look, nor has Rose.
Graffiti artist “PHETUS”
reps “Concrete Immortalz” @ Tuff City
Long Island, NY — January 7, 2010
Representing the team at Elite Gudz and their flagship title, “Concrete Immortalz”, graffiti artist and designer, Phetus, headed over to Tuff City Tattoos in The Bronx, New York to paint a mural on the legendary “Steel Canvas Train”.
Phetus was joined by street artist “Such” for the all-day session, painting an image of The Wall Lord on a full-size subway car installation. Phetus was also joined by legendary graffiti artists Cap, Cope2, T-Kid, Ban2, Indie and Cheez who came through to destroy the piece once it was completed. Elite Gudz will be releasing videos of each artist destroying the Concrete Immortalz mural in the near future.
CONTACT INFORMATION:
Elite Gudz contact name : Brian Ferrara phone : 1-631-768-3183 email :Brian@EliteGudz.com
Levi’s® OnesToWatch® settles in at TheHoxton Bar & Kitchen and Cargo in London’s east end with a 5 Night Revue of the highest order. Celebrating the latest and greatest from a plethora of music genres, featuring electronica to folk and everything in between, this week-long shindig (16-20 November) promises to entertain, inspire and surprise.
Each night has been lovingly curated with handpicked artists who represent the best in new and emerging talent from a dynamic musical spectrum. The roll call includes an exclusive first solo show from Andrew Davie of Cherbourg onfolk inspired Monday, Basque-dance prodigies Crystal Fighters, and a much anticipated performance from much hyped Marina & The Diamonds. To close the Hoxton Bar and Kitchen shows, the Thursday evening will celebrate the best new female fronted acts, with sets from indie-darlings Sky Larkin, the genre-defying songwriter and producer MPHO, and young singer-songwriter of the moment, Beth Jeans Houghton.
Levi’s® OnesToWatch® 2009 closing party will conclude the Revue at Cargo, Rivington Street on Friday night with a more electronic focus, featuring Mr Hudson, and live sets from The Whip, Alex Metric, Totally Enormous Extinct Dinosaurs, and Berlin/Londoners Ezra Bang & the Hot Machine. Free Tickets for this night will be available from selected Levi’s® Stores from 2nd Nov, see www.levi.co.uk/LOTWfor details.
Full Line-up:
Monday 16th November: Hoxton Bar & Kitchen Cherbourg (Andrew Davie solo) + Goldheart Assembly + Young Rebel Set
November’s 5 Night Revue is the finale event of a busy Levi’s® OnesToWatch® 2009 tour which has featured a stellar roll call of entertainers on its stage putting on parties for thousands of grateful fans.
Residencies in March and April kicked off the year (Rogues,The Temper Trap, Heartbreak) as well as a special set from White Lies to celebrate the opening of a new flagship store on Carnaby Street. The tour headed to Brighton in May for The Great Escape Festival, and put on the must-see gig of the festival with a secret set by Babyshambles. Other bands that graced the Levi’s® stage included Black Lips, The Soft Pack and Mika Miko.
The first 5 Night Revue in July featured Hockey, Passion Pit, Dananananaykroyd and many others before September and October residencies involving likes of Kurran & The Wolfnotes, Exlovers, The Antlers, and Example.
To environmentalists out there: Ever thought about how your favorite pair of jeans could possibly be so energy-guzzling?
The Levi Strauss & Co. has given it a lot of thought, and now it’s working toward reducing carbon and energy emission in its production of that staple of everyone’s wardrobe — jeans. The company began with its own life cycle assessment in 2007, a “cradle-to-grave” account of every stage of production of a pair of jeans.
Levi’s assessment found that the CO2-equivalent emissions of an average pair of Levi’s 501 jeans equal about 32 kg — caused by the cotton production, transport exhaust, washer-and-dryer use, and final disposal of a typical pair of Levi’s 501 jean.This is equivalent to the CO2 emitted by an average U.S. automobile driving 78 miles.
The review also showed that the water used for jeans during the life cycle of one pair of 501 jeans is 3,000 liters (equal to 53 7-minute showers). The energy consumption is about 400 MJ (megajoules) of energy — the amount of energy used to power a personal computer for 556 hours.
Currently Levi Strauss is sponsoring a “wear responsibly” campaign in partnership with Goodwill, in which it offers suggestions to customers to wash jeans less and in cold water, line-dry when possible, and donate used jeans. Levi Strauss is also following a new cotton strategy in which eco-jeans use organic cloth, recycled denim and are distributed with recycled packaging.
Water shortage as a global problem is affecting Levi Strauss. According to a company spokesperson, Levi Strauss manufactures products in 45 countries. “Many … are in the developing world and are already expected to feel the effects of climate change in checking water shortage (India, China, Nicaragua), disease (Cambodia) and flooding (Bangladesh). This creates risk and uncertainty around our long-term sourcing plans.”
For Levi Strauss, this essentially creates risk in business — in quality, production and ultimately, revenue.
So it may be in global companies’ best interests to embrace sustainability.But due to the depth and complexity of a manufacturing company’s relationship with its local environment — its dependence on cotton, transportation and even trends in customer use — this will be easier said than done.
Junkscience.com owner Steve Milloy wrote in his blog that if Levi Strauss “were really concerned about CO2 levels, it would also go out of business.” Milloy is also the author of “Green Hell: How Environmentalists Plan to Control Your Life and What You Can Do to Stop them.”
By 2011, Levi Strauss & Co. said they hope to reduce energy use and green house gas emissions by 11 percent worldwide compared to 2007 levels.
Commonwealth’s DC location is working with DC’s very own, Wale, and his record label, Interscope Records, to celebrate the release of his Wale’s album, Attention Deficit, by hosting a special instore meet and greet with Wale on Wednesday, November 11th, the day after his debut album is releaesed. In addition to the special event, Cmonwealth will also be releasing two exclusive Commonwealth x Wale t-shirts, “Pretty Girls” and “Attention Deficit”. Make sure you stop by Commonwealth DC on Wednesday night between 8 and 10 pm to meet Wale and pick up your exclusive tee. via Commonwealth
Jay-Z hosted some of his celebrity friends at his 40/40 Club this past Friday night to celebrate the New York Yankees 27th Major League Baseball World Championship. Included amonst the guests were New York Yankees’ Alex Rodriguez and Joba Chamberlin, Chris Rock, Kid Cudi, Atmosphere, Maverick Carter, Ty Ty, Young Chris, amongst others. Jay-Z, who raps that he “made the Yankee hat more famous than the Yankee game” on his new record with Alicia Keys, “Empire State of Mind”, was seen decked out in Yankees apparel including the 2009 New York Yankees World Series New Era fitted cap as well as a matching World Series Champions varsity jacket.
Around 50 press/media outlets filed into the marble corridors of GILT at The New York Palace Hotel yesterday afternoon for a special presentation – the introduction of the first Artist Line, Heartbeats by Lady Gaga, for Beats by Dr. Dre audio accessories label. Hosted by Monster’s own MC Sincere, the event kicked off with “Head Monster” Noel Lee dashing to the stage on his Segway. The founder of Monster Cable went on showcasing the popularity and growth of Beats by Dr. Dre headphones. Since its launch in 2008, the stylish yet technically packed headphones have permeated thorough the music industry and beyond. Showcased in music videos, gadget blogs, DJ booth, and most importantly, on the streets. Next to be on stage was Interscope Geffen A&M Chairman, Jimmy Iovine. Before he co-founded Interscope, Iovine engineered and produced records for the likes of John Lennon, Bruce Springsteen, U2, Tom Petty, and more… Known for his acute ability to “hear” talent, it was Iovine who gave Dr. Dre a demo tape by a Detroit native named Marshall Mathers, later became the best-selling artist Eminem. And like any sound engineer, Iovine stipulated the Beats headphones weren’t designed by technicians like most audio electronics. Instead, the headphones were built around the desires of true audiophiles, recording artists, and music producers. Hence, Beat’s superiority over its peers on the marketplace.
For a brief oration on how it all started, Lee and Iovine was joined by Dr. Dre. The hip-hop pioneer and celebrated producer articulated his own frustration in getting “true sound” from his audio equipment, a catalyst to the start of Beats by Dr. Dre. And with that, the introduction leading to the entrance of Lady Gaga, which nearly created a pandemonium among the press pool. True to her hit song Paparazzi, photographers jockeyed for positions for the optimal shots. After the hysteria settled a bit, the four-some sat down for a discussion panel, moderated by Noel Lee, before taking questions from the audience. In the meantime, demonstration booth with audio spectrometer was set up right outside of the press event, where technicians showcased the new Heartbeats by Lady Gaga headphone collection. Comes in 3 forms, the new collection will be on sale exclusively through BestBuy stores on October 18th, The collection is currently available for pre-order on BestBuy.com and Beats by Dr. Dre online store.
Earlier today we announced the Wyclef Jean x Timberland Earthkeepers – Yéle Haiti Product Collaboration Line, last night Timberland along with Wyclef Jean were in New York City hosted a launch event with mini concert from Wyclef. As some of you might have read, the collaboration was devised by Timberland and Wyclef Jean for Timberland Earthkeepers and benefits the Yéle Haiti Foundation. Wyclef put on an amazing performance and even attempted to rouse the small crowd into the excitement of a Brooklyn block party. For more information and photos of the collection make sure to check it out here.
Timberland’s CEO Jeffrey Swartz speaking at the launch event
This past Saturday adidas hosted a star-studded event for the official “kick off” of the UNDFTD superstar, David Beckham designed by Undefeated co-owner, James Bond. The event encased much of the adi spirit with many originators in the their own respective light in good company with the entire collaborative works on display.
The Marathon TR Mid was a part of the collection and featured a re-worked upper aside from the low key colorways with leather tassels added to the upper. Also, the ZX800 was shown in a zestful yellow/orange and blue hue navy/black colorway. Much of the collection also consist of jackets and hoodies that you can look forward to seeing drop closer to the winter months. Via Hypebeast
Take the opportunity this Saturday (Tomorrow) and join the crew of PUMA and Tretorn for RECESS – Bocce Championship 2009 on Governors Island, the tract of land just off Lower Manhattan. was one shrouded in obscurity, till now. The last of the RECESS recreational event series, the Bocce Championship 2009 will see 32 teams, such as MTV, Saatchi & Saatchi, FLAVORPILL, Thompson Hotel, Cool Hunting, and more, going head to head for the title. For audience or novice, additional courts are set up for practice run and tutorials. Enjoy a day filled with other activities and refreshments in the midst of grassy parade ground. LEGAMIN food truck will offer European flavors, Doc Wine Shop & Function Drinks will provide alcoholic & non-alcoholic beverages, and more… Enjoy a short getaway from the city, activities will start Noon this Saturday, with FREE ferry ride leaving the Battery Maritime Building for the island starting at 11 am, then every 30 minutes till 5 pm.
Battery Maritme Building
10 South Street | Map
New York, NY 10004
TEL #: 212-312-3517
PUMA | Tretorn Present: RECESS – Bocce Championship 2009
Colonel’s Row, Governors Island | Map
New York, NY 10004
Three more retailers have joined the lineup of stores at Santa Monica Place, which is scheduled to open next summer.
The open-air shopping center said today that Burberry, CB2 and Nike have signed leases and will together occupy more than 37,000 square feet of retail space.
Previously announced stores include Bloomingdale’s, Nordstrom, Kitson, Joe’s Jeans and True Religion.
Santa Monica Place will be located two blocks from the beach and next to the Third Street Promenade. It is scheduled to open in August 2010.
Clocked in at 9.58 seconds for 100 meter and 19.19 seconds for 200 meter, Jamaican sprinter Usain Bolt is undoubtedly the Fastest Man on Earth. For the launch of his signature t-shirt collection by PUMA, the world record holder (and breaker) will be making a special appearance at PUMA Union Square store in New York City tomorrow. Bolt will be greeting fans, signing autographs, and maybe, just maybe, break another world record…with a name like Bolt, you can’t help but be fast…The event starts at 3 pm tomorrow afternoon.
PUMA Union Square NYC
33 Union Square West | Map
(bet. East 16th & East 17th Street)
New York, NY 10003
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