adidas Originals by Originals – Spring/Summer 2010 – David Beckham by James Bond – Milan Launch
As superstar English football player, David Beckham, is currently on loan to one of the strongest European leagues, A.C. Milan, it seems nothing but appropriate to launch Beckham’s latest collaborative collection with adidas Originals by Originals (ObyO) line designed by UNDFTD’s James Bond in Milan. The Spring/Summer 2010 collection launch was hosted at Milan’s retail/gallery/cafe creative space, 10 Corso Como. The store front was glowing with the adidas Originals logo on the night of the launch, and both Bond and Beckham made due appearances at the launch. Aside from the official availability of the latest adidas ObyO David Beckham designed by James Bond collection, the night also marked the preview of the Fall/Winter 2010 collection. Check out photos and recap the event and anticipate the next launch. By the looks of it, wherever David Beckham is playing, it seems like that’s where the next collection launch would be.
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February 24th, 2010 at 2:23 pm
While I have admired Adidas for some time, I think that just recently as a company they have suffered. Their design is not what it used to be and in my experience, the quality of the goods is going south. They used to be the best, now it’s simply the cheapest trainers.