Purple Heavyweight Short-sleeved Tee customized with Purple Paisley Bandana scarf. This shirt is available in Men’s sizes [S-7XL] and retails for about $30.
Last night, Jordan Brand, a division of NIKE, Inc., unveiled its latest chapter of the “Become Legendary” national brand campaign, entitled “Nightmares Never Sleep” starring Team Jordan and All-Star athlete Dwyane Wade.
“Nightmares Never Sleep” headlines an integrated marketing campaign debuting the AIR JORDAN 2010 worn by Dwyane Wade in the ad. The television spot takes viewers to another world view of a basketball player’s “nightmares” when dealing with the unstoppable, All-Star Dwyane Wade on-court during an intense basketball game. Wade will be the first Team Jordan athlete to debut the AIR JORDAN 2010 on-court during this year’s All-Star weekend.
“We chose the ‘Nightmares Never Sleep’ spot to debut the AIR JORDAN 2010 and to show how unstoppable Dwyane Wade is as a basketball player,” said Sean Tresvant, Marketing Director for Jordan Brand. “The ad also continues the Brand’s celebration of the 25th anniversary of the AIR JORDAN basketball shoe.”
Created by W&K New York, “Nightmares Never Sleep” will air today on major networks including ESPN, TNT, ABC, and in cinemas nationwide. Print ads will also be featured in Antenna, RISE, Slam, XXL, Dime, Bounce and Sole Collector in upcoming January-March issues.
The integrated ad campaign will also be fully complemented with a digital presence, created by Blast Radius, for www.Jumpman23.com, as well as in-store retail marketing and consumer events throughout 2010.
As superstar English football player, David Beckham, is currently on loan to one of the strongest European leagues, A.C. Milan, it seems nothing but appropriate to launch Beckham’s latest collaborative collection with adidas Originals by Originals (ObyO) line designed by UNDFTD’s James Bond in Milan. The Spring/Summer 2010 collection launch was hosted at Milan’s retail/gallery/cafe creative space, 10 Corso Como. The store front was glowing with the adidas Originals logo on the night of the launch, and both Bond and Beckham made due appearances at the launch. Aside from the official availability of the latest adidas ObyO David Beckham designed by James Bond collection, the night also marked the preview of the Fall/Winter 2010 collection. Check out photos and recap the event and anticipate the next launch. By the looks of it, wherever David Beckham is playing, it seems like that’s where the next collection launch would be.
The Kobe 5 features a 10 mm forefoot profile and weighs 10.6 ounces – one ounce lighter than the Nike Zoom Kobe IV.
Draws Inspiration from an Unexpected Place, the Soccer Field
NIKE, Inc. (NYSE: NKE) and Kobe Bryant today announced the debut of the Nike Zoom Kobe V, the brand’s lowest-profile and lightest basketball shoe to date. Bryant challenged Nike to make his signature shoe even lighter and lower than the Nike Zoom Kobe IV he debuted during his 2008-2009 championship season. Nike responded with the Nike Zoom Kobe V, which features a 10 mm forefoot profile and weighs 10.6 ounces – one ounce lighter than the Nike Zoom Kobe IV.
“I wanted to push the envelope with a shoe that meets the demands of my style of play,” Bryant said. “The Kobe V is lighter, lower and more stable. Nike has done it again.”
Different sports, similar demands
The initial inspiration for Kobe’s low-profile shoe came from an unexpected place: the soccer field. “I watch a lot of soccer and have seen how the best footballers in the world make sharp cuts at top speed in lightweight, low-cut footwear,” Bryant said. “The demands they make on their feet and ankles aren’t that different from what I’m doing on the court, yet nobody assumes they should play in high tops.”
With Bryant’s observation as inspiration, the Nike Sports Research Lab conducted hundreds of hours of testing to create a low-profile shoe that did not compromise stability or lockdown. By modifying the medial arch and sculpting the external heel counter, Nike researchers created a shoe with exceptional performance that moves with the foot and allows for multi-directional cutting. An enhanced outrigger provides lateral stability, while the de-coupled heel maximizes contact surface. The shoe also features a glass/carbon fiber weave shank plate for mid-foot control and rigidity.
“The journey from a high-top to a low-top basketball shoe is far more complex than simply cutting off the ankle collar, as we demonstrated with the Nike Zoom Kobe IV,” said Matt Nurse, Senior Researcher with the Nike Sports Research Lab. “With the Kobe V we constructed an even lighter-weight support system that provides superior, one-to-one lockdown while moving with the foot, not against it.”
Lightweight performance technologies evolved
Building off the success of the Nike Zoom Kobe IV, Nike Performance Footwear Creative Director Eric Avar wanted to further reduce the weight of the shoe while still enhancing support and stability.
“For the Kobe V, we started with the science and performance elements and built from there,” Avar said. “We wanted this shoe to be a true reflection of his game and persona. As Kobe continues to evolve as an athlete, so will the footwear we create for him.”
The Nike Zoom Kobe V also features a lighter, stronger version of Nike’s innovative Flywire technology, that’s strategically placed to perform like synthetic tendons while cradling the foot like a second skin. The shoe’s overlays were bonded with heat welding, which is lighter, more consistent, and less abrasive than traditional stitching. Nike Zoom units in the heel and forefoot, as well as lightweight Phylon-injected midsole, provide a cushioning system that reduces pounding without adding bulk or weight.
Bryant’s input and inspiration was also instrumental in shaping the aesthetics of the Nike Zoom Kobe V. Avar and the design team in Nike’s Innovation Kitchen incorporated aspects of Bryant’s game and personality into every detail in the shoe. The heartbeat traction pattern on the outsole is inspired by the heart, passion and self-described “maniacal will” Bryant brings to the court. The dot-matrix symbol on the front edge of the outsole – found throughout Bryant’s footwear and apparel product this season — represents a codified language sequence. Nike will offer clues to deciphering its meaning throughout the season.
The Nike Zoom Kobe V will be available first online with a unique Nike iD retail campaign launching December 26, 2009. A broader global brick and mortar retail launch will occur January 1, 2010 in China and January 16, 2010 throughout the U.S., Canada and Europe.
Back
This is an Adidas mesh NBA Jersey customized with Bandana Print Scarf inside the numbers on the front and back. It’s available in Men’s Sizes [S-XL]. It retails for about $155.
Singer and actress Jessica Simpson (The Dukes of Hazzard, Blonde Ambition) joins one of the top US clothing design brands for a collection of jeans, jackets, skirts and tops, due on racks in July.
The position of clothing designer isn’t new to the celebrity’s repertoire, but partnering with the sophisticated apparel firm Jones New York further establishes her fashion credibility. Her current Jessica Simpson Collection of shoes, handbags, swimwear, lingerie, outerwear, and even luggage, sold at department stores and on the site www.jessicasimpsoncollection.com, earns an impressive $500 million annually.
The Jones Apparel Group, also associated with lines by Evan-Picone, Anne Klein, Gloria Vanderbuilt, Givenchy’s costume jewelry, and more, signed an arrangement for an extensive denim collection by Simpson, including jeggings and boyfriend blazers, in a modest price range of $29 to $79.
Unlike some other celebrity fashion lines, Simpson’s collection has proven to be as successful as Sean “P. Diddy” Combs’ popular Sean John collection.
Wearing fur in mass quantity, as Kanye West and girlfriend, Amber Rose, chose to during Paris Fashion Week this month hardly goes unnoticed.
According to PETA, the two are more than out of line for choosing to adorn the fur of innocent animals. In fact, PETA says the two are “sleezy” and “pathetic”.
“The ethical dropout—who horrified voters in PETA’s Worst-Dressed Celebrity competition last year—and his sleazy sidekick,Amber Rose, were snapped by paparazzi strutting around Paris in “the ugliest things,” indeed,” wrote a PETA supporter on its blog The PETA Files. But it doesn’t end there. According to PETA VP Dan Mathews, West can’t seem to help himself when it comes to acting or looking like what says is an “idiot”.
Referencing West’s purported penchant for interrupting award shows or cutting up backstage, Mathews says “Kanye can’t help making himself look like an idiot, whether at an awards show or a fashion show. He and his girlfriend look like pathetic creatures from a shabby roadside zoo.”
West has not apologized for donning the above look, nor has Rose.
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Graffiti artist “PHETUS”
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Long Island, NY — January 7, 2010Representing the team at Elite Gudz and their flagship title, “Concrete Immortalz”, graffiti artist and designer, Phetus, headed over to Tuff City Tattoos in The Bronx, New York to paint a mural on the legendary “Steel Canvas Train”. Phetus was joined by street artist “Such” for the all-day session, painting an image of The Wall Lord on a full-size subway car installation. Phetus was also joined by legendary graffiti artists Cap, Cope2, T-Kid, Ban2, Indie and Cheez who came through to destroy the piece once it was completed. Elite Gudz will be releasing videos of each artist destroying the Concrete Immortalz mural in the near future. |
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Elite Gudz
contact name : Brian Ferrara
phone : 1-631-768-3183
email : Brian@EliteGudz.com
The Kobe 5 features a 10 mm forefoot profile and weighs 10.6 ounces – one ounce lighter than the Nike Zoom Kobe IV.
NIKE, Inc. (NYSE: NKE) and Kobe Bryant today announced the debut of the Nike Zoom Kobe V, the brand’s lowest-profile and lightest basketball shoe to date. Bryant challenged Nike to make his signature shoe even lighter and lower than the Nike Zoom Kobe IV he debuted during his 2008-2009 championship season. Nike responded with the Nike Zoom Kobe V, which features a 10 mm forefoot profile and weighs 10.6 ounces – one ounce lighter than the Nike Zoom Kobe IV.
“I wanted to push the envelope with a shoe that meets the demands of my style of play,” Bryant said. “The Kobe V is lighter, lower and more stable. Nike has done it again.”
Different sports, similar demands
The initial inspiration for Kobe’s low-profile shoe came from an unexpected place: the soccer field. “I watch a lot of soccer and have seen how the best footballers in the world make sharp cuts at top speed in lightweight, low-cut footwear,” Bryant said. “The demands they make on their feet and ankles aren’t that different from what I’m doing on the court, yet nobody assumes they should play in high tops.”
With Bryant’s observation as inspiration, the Nike Sports Research Lab conducted hundreds of hours of testing to create a low-profile shoe that did not compromise stability or lockdown. By modifying the medial arch and sculpting the external heel counter, Nike researchers created a shoe with exceptional performance that moves with the foot and allows for multi-directional cutting. An enhanced outrigger provides lateral stability, while the de-coupled heel maximizes contact surface. The shoe also features a glass/carbon fiber weave shank plate for mid-foot control and rigidity.
“The journey from a high-top to a low-top basketball shoe is far more complex than simply cutting off the ankle collar, as we demonstrated with the Nike Zoom Kobe IV,” said Matt Nurse, Senior Researcher with the Nike Sports Research Lab. “With the Kobe V we constructed an even lighter-weight support system that provides superior, one-to-one lockdown while moving with the foot, not against it.”
Lightweight performance technologies evolved
Building off the success of the Nike Zoom Kobe IV, Nike Performance Footwear Creative Director Eric Avar wanted to further reduce the weight of the shoe while still enhancing support and stability.
“For the Kobe V, we started with the science and performance elements and built from there,” Avar said. “We wanted this shoe to be a true reflection of his game and persona. As Kobe continues to evolve as an athlete, so will the footwear we create for him.”
The Nike Zoom Kobe V also features a lighter, stronger version of Nike’s innovative Flywire technology, that’s strategically placed to perform like synthetic tendons while cradling the foot like a second skin. The shoe’s overlays were bonded with heat welding, which is lighter, more consistent, and less abrasive than traditional stitching. Nike Zoom units in the heel and forefoot, as well as lightweight Phylon-injected midsole, provide a cushioning system that reduces pounding without adding bulk or weight.
Bryant’s input and inspiration was also instrumental in shaping the aesthetics of the Nike Zoom Kobe V. Avar and the design team in Nike’s Innovation Kitchen incorporated aspects of Bryant’s game and personality into every detail in the shoe. The heartbeat traction pattern on the outsole is inspired by the heart, passion and self-described “maniacal will” Bryant brings to the court. The dot-matrix symbol on the front edge of the outsole – found throughout Bryant’s footwear and apparel product this season — represents a codified language sequence. Nike will offer clues to deciphering its meaning throughout the season.
The Nike Zoom Kobe V will be available first online with a unique Nike iD retail campaign launching December 26, 2009. A broader global brick and mortar retail launch will occur January 1, 2010 in China and January 16, 2010 throughout the U.S., Canada and Europe.
I finally managed to find out some details about the Converse/Missoni collaboration I’d been hearing about since the men’s European runway shows back in June (where a pair were spotted on the feet of a Missoni family member at the label’s runway presentation in Milan).
The classic Chuck Taylor All Star high-top shoe will be served up in two different versions of Missoni’s signature zigzag pattern printed on the sides and tongue, with colors that tie back to Missoni’s Fall/Winter 2010 menswear collection. The circle patch (the design that sits at about the ankle bone of the wearer) is rendered in brown leather, and the traditional “license plate logo” at the heel is monochrome.
In the prepared press materials, Missoni’s creative director Angela Missoni explained the decision to use the Chuck Taylor All Star silhouette: “It’s mythical to me; [it's] the one that girls and boys of all times have liked to wear and is still the coolest today.”
The Missoni for Converse Chuck Taylor All Star kicks will retail for $200 and be available to the public in early April. They will be sold at the Missoni boutiques in New York City and Beverly Hills, Jeffrey (in New York and Atlanta) as well as select boutiques internationally.
– Adam Tschorn
Tiger Woods’ multiple mistress scandal may have cost him his marriage – but it also cost shareholders in his sponsors like Nike, AT&T and Gatorade $12 billion.
Tiger Woods is not the only one who blew big bucks with his image-busting cheating spree.
His losses are chump change compared with the up to $12 billion that the scandal has cost shareholders of his big-money sponsors like Nike, AT&T and Gatorade, a study revealed Monday.
“Total shareholder losses may exceed several decades’ worth of Tiger Woods’ personal endorsement income,” said study author Victor Stango, a professor at the University of California Davis.
The study compared the stock prices of nine Woods sponsors with competitors and the overall market after the scandal erupted last month.
Investors in the three sports-related companies – video gamemaker Electronic Arts, Gatorade and Nike – fared the worst, experiencing a 4.3% drop in stock value.
On the other hand, Accenture, a global management consulting firm, experienced no measurable ill effects from Woods’ fall from grace.
Levi’s® OnesToWatch® settles in at The Hoxton Bar & Kitchen and Cargo in London’s east end with a 5 Night Revue of the highest order. Celebrating the latest and greatest from a plethora of music genres, featuring electronica to folk and everything in between, this week-long shindig (16-20 November) promises to entertain, inspire and surprise.
Each night has been lovingly curated with handpicked artists who represent the best in new and emerging talent from a dynamic musical spectrum. The roll call includes an exclusive first solo show from Andrew Davie of Cherbourg onfolk inspired Monday, Basque-dance prodigies Crystal Fighters, and a much anticipated performance from much hyped Marina & The Diamonds. To close the Hoxton Bar and Kitchen shows, the Thursday evening will celebrate the best new female fronted acts, with sets from indie-darlings Sky Larkin, the genre-defying songwriter and producer MPHO, and young singer-songwriter of the moment, Beth Jeans Houghton.
Levi’s® OnesToWatch® 2009 closing party will conclude the Revue at Cargo, Rivington Street on Friday night with a more electronic focus, featuring Mr Hudson, and live sets from The Whip, Alex Metric, Totally Enormous Extinct Dinosaurs, and Berlin/Londoners Ezra Bang & the Hot Machine. Free Tickets for this night will be available from selected Levi’s® Stores from 2nd Nov, see www.levi.co.uk/LOTWfor details.
Full Line-up:
Monday 16th November: Hoxton Bar & Kitchen
Cherbourg (Andrew Davie solo) + Goldheart Assembly + Young Rebel Set
Tuesday 17th November: Hoxton Bar & Kitchen
Crystal Fighters + Violens + Wild Palms
Wednesday 18th November: Hoxton Bar & Kitchen
Marina & The Diamonds + Wolf Gang + Clock Opera
Thursday 19th November: Hoxton Bar & Kitchen
Sky Larkin + MPHO + Beth Jeans Houghton
Friday 20th November: Levi’s®OnesToWatch® 2009 Closing Party @ Cargo83 Rivington Street
Mr Hudson + The Whip + Alex Metric (Live set) + Totally Enormous Extinct Dinosaurs + Ezra Bang & Hot Machine
For ticket details see www.levi.co.uk/LOTW
November’s 5 Night Revue is the finale event of a busy Levi’s® OnesToWatch® 2009 tour which has featured a stellar roll call of entertainers on its stage putting on parties for thousands of grateful fans.
Residencies in March and April kicked off the year (Rogues, The Temper Trap, Heartbreak) as well as a special set from White Lies to celebrate the opening of a new flagship store on Carnaby Street. The tour headed to Brighton in May for The Great Escape Festival, and put on the must-see gig of the festival with a secret set by Babyshambles. Other bands that graced the Levi’s® stage included Black Lips, The Soft Pack and Mika Miko.
The first 5 Night Revue in July featured Hockey, Passion Pit, Dananananaykroyd and many others before September and October residencies involving likes of Kurran & The Wolfnotes, Exlovers, The Antlers, and Example.
To environmentalists out there: Ever thought about how your favorite pair of jeans could possibly be so energy-guzzling?
The Levi Strauss & Co. has given it a lot of thought, and now it’s working toward reducing carbon and energy emission in its production of that staple of everyone’s wardrobe — jeans. The company began with its own life cycle assessment in 2007, a “cradle-to-grave” account of every stage of production of a pair of jeans.
Levi’s assessment found that the CO2-equivalent emissions of an average pair of Levi’s 501 jeans equal about 32 kg — caused by the cotton production, transport exhaust, washer-and-dryer use, and final disposal of a typical pair of Levi’s 501 jean.This is equivalent to the CO2 emitted by an average U.S. automobile driving 78 miles.
The review also showed that the water used for jeans during the life cycle of one pair of 501 jeans is 3,000 liters (equal to 53 7-minute showers). The energy consumption is about 400 MJ (megajoules) of energy — the amount of energy used to power a personal computer for 556 hours.
Currently Levi Strauss is sponsoring a “wear responsibly” campaign in partnership with Goodwill, in which it offers suggestions to customers to wash jeans less and in cold water, line-dry when possible, and donate used jeans. Levi Strauss is also following a new cotton strategy in which eco-jeans use organic cloth, recycled denim and are distributed with recycled packaging.
Water shortage as a global problem is affecting Levi Strauss. According to a company spokesperson, Levi Strauss manufactures products in 45 countries. “Many … are in the developing world and are already expected to feel the effects of climate change in checking water shortage (India, China, Nicaragua), disease (Cambodia) and flooding (Bangladesh). This creates risk and uncertainty around our long-term sourcing plans.”
For Levi Strauss, this essentially creates risk in business — in quality, production and ultimately, revenue.
So it may be in global companies’ best interests to embrace sustainability.But due to the depth and complexity of a manufacturing company’s relationship with its local environment — its dependence on cotton, transportation and even trends in customer use — this will be easier said than done.
Junkscience.com owner Steve Milloy wrote in his blog that if Levi Strauss “were really concerned about CO2 levels, it would also go out of business.” Milloy is also the author of “Green Hell: How Environmentalists Plan to Control Your Life and What You Can Do to Stop them.”
By 2011, Levi Strauss & Co. said they hope to reduce energy use and green house gas emissions by 11 percent worldwide compared to 2007 levels.
Nike and OHSU Doernbecher Children’s Hospital are uniting for the sixth year to create the Doernbecher Freestyle footwear collection, which pairs young patients with Nike designers to raise money for Oregon’s premier children’s hospital. The young Doernbecher patients work alongside Nike designers to create footwear that expresses their personal stories, while raising awareness and funds for the hospital. To date the program has raised more than $2 million dollars. All profits from the collection benefit Doernbecher by supporting advanced pediatric research, providing healthcare to uninsured patients, funding the purchase of state-of-the-art medical equipment, and training the next generation of pediatric specialists.
“We are proud to support this one-of-a-kind project,” said Elliott Hill, Vice President of Global Retail for NIKE, Inc. “Doernbecher Freestyle is about empowerment through design, bringing together bright young patients and some of our most talented Nike designers to give back to Doernbecher Children’s Hospital.”
The young designers range in age from 11 to 14 and all have courageously battled serious illness at Doernbecher. Through the Doernbecher Freestyle Project each child is given the unique opportunity to design a pair of Nike’s and is granted complete artistic freedom as he or she works alongside a Nike designer through the entire design process — from selecting a shoe style to choosing materials, colors, patterns and other individual details.
“We are so grateful for Nike’s continued vision and generosity. In the six years of the Freestyle program, the company’s hard work has translated into more than $2 million for Doernbecher,” said Sue Nicol, Executive Director of the Doernbecher Foundation. “Apart from the significant financial impact, Nike is providing a priceless experience for some really brave kids. Their moment in the spotlight as a Nike shoe designer is one they’ll never forget.”
The Doernbecher Freestyle collection will be available for purchase at Niketown stores, nike.com, and at select Nike retailers beginning November 14, 2009. This year’s collection features popular basketball, running and skateboarding styles, including a retro Nike Air Jordan VI.
The 2009 Doernbecher Freestyle Design Team and Footwear Collection:
To find the location of your nearest Nike retailer or purchase the Doernbecher Freestyle Collection directly, visit www.nike.com. Suggested Retail prices start from $88.
Today, Jordan Brand, a division of NIKE, Inc., announced the upcoming launch of its 25th anniversary AIR JORDAN 2010 shoe. Celebrating a quarter-century of innovative design and genre-inspiring style, Jordan Brand created the AIR JORDAN 2010 to pay respect to the legacy of Michael Jordan in basketball while passing on the heritage of the sport to the talented Team Jordan athletes, such as Dwyane Wade, who will be the first to debut the AIR JORDAN 2010.
“The celebration of the AIR JORDAN 2010 and our 25th anniversary are the pinnacle of a year full of milestones for me,” said Michael Jordan. “With each shoe, consumers have pushed me to take the next AIR JORDAN beyond their wildest imagination. The AIR JORDAN 2010 marks the future of Jordan Brand and proves there are no limits to what this Brand is capable of creating.”
Acclaimed shoe designers Tinker Hatfield, Vice President of Special Projects/Design for NIKE and Mark Smith, Creative Director for Jordan Brand, collaborated with Michael Jordan on the AIR JORDAN 2010, taking the literal interpretation of Jordan’s ability to see through his opponents by creating the Brand’s first see-through performance basketball shoe featuring a unique transparent thermoplastic urethane (TPU) window.
“The AIR JORDAN 2010 pays homage to Jordan’s ability to know his opponents next move while only giving hints of his ability and allowing the players to only see what he wanted them to see on the court,” said Tinker Hatfield. “His keen instinct for anticipating his challengers’ next move and disguising his own techniques are just a few of the attributes that led to him being named the greatest basketball player ever to play the game.”
To assist all basketball players’ game while wearing the shoe, Hatfield and Smith also designed the AIR JORDAN 2010 with a revolutionary new concept to performance basketball footwear – a layered toe construction that has an independent forefoot support cover. This innovative design technique allows the AIR JORDAN 2010 to mimic an actual foot’s flexibility and movement without being restricted by the shoe’s structures, assisting in a player’s ability to be more agile in the game.
Since 1984 when Jordan wore the first AIR JORDAN sneaker, AIR JORDAN has become one of the world’s most recognizable franchises known for its signature Jumpman logo, innovative performance technology and fashion-forward style memorializing the sneakers into popular culture history. Jordan Brand has adapted the AIR JORDAN to the changing fashion landscape in its 25 years, utilizing the importance of green technology by making the AIR JORDAN XX3, AIR JORDAN 2009 and now the AIR JORDAN 2010 under Nike’s Considered Design ethos of combining sustainability with performance and innovation.
Jordan Brand launches the AIR JORDAN 2010 nationwide on Saturday, February 13, 2010 for a suggested retail price of $170. Retailer information can be found at www.Jumpman23.com.
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